Created the cover for Rockstar Games critically acclaimed Grand Theft Auto V, which set World Record sales in 24 hours and was the fastest entertainment property to gross $1 billion. Project lead and key liaison for the creative department working with designers and Illustrators, driving the company’s heritage of innovation and unique brand imagery.
I designed a wide spectrum of projects ranging from branding, logo design, environmental design, packing, in-game branding, social media, web banners, music packaging, promotional items, photo shoots, marketing strategies, and experiential design.
Designed covers and logos as well packing for L.A. Noire, Max Payne 3, Grand Thief Auto 5, UnDead Nightmare, Red Dead 2.
I art directed and designed all the various logos from scratch to finish for main game branding. The main logo is always important for game branding, some logos are heavily stylized and the palette is always geared to catching the consumer’s eye.
Many of the logos I created for Rockstar Games were also used for Tee-shirts, in game graphics, Comic con and for the internal team at Rockstar Games. Each logo tells you about the insane and zanny world of Rockstar Games and the gaming world.
A quarterly New York publication featuring fashion photographers, popular culture, and art from a wide range of disciplines. A complete re-design of the magazine created the core visual language, look, and feel of the entire magazine. Each issue introduces the main story shoot from the front and the subject also shoots from the back for the back cover. Photographs are almost always full bleed, shifting the focus away from the design sometimes to the actual image.
Each story opened with a type of treatment to highlight the different sense of moods and tempos for each story. Worldwide distribution through independent bookstores.
I created the poster and social media elements for Darius Jones, an extraordinarily gifted alto saxophonist and composer in New York. The goal for this poster was to obtain and provoke some disruption in the visual since Darius Jones music often times provokes a complete disruption in his music ignoring the guidelines of modern jazz. Soul-power is at his foundation; forward-looking expression always at the core.
Hip-Hop and Tee Shirts go hand in hand, especially in New York.
I had the pleasure of creating these exclusive holiday graphic illustrations in collaboration with “Teetorious” created by Barron Claiborne and Konstance Patton. The collection was a limited edition design one of a kind to reflect on, pay homage and celebrate the life of the Notorious B.I.G. with a New York Holiday Twist. Spread Love!
A Collection of client work from BET & HBO.
I created the Poster for BET first season television show for “The Gary Owen Show”. A family reality show on BET to feature the first ever WHITE lead on the network.
I created from scratch various printed posters for HBO off air art dept. Many of the posters created were for documentary films, comedy programs and film festivals. In addition worked on HBO Boxing Pay-Per-View posters for major events, web-banners and out-door graphics.
I created a distinctive image for outdoor graphics. Using the main logo of the magazine I created dynamic and exciting typographic pattern that is seen on the first page of the magazine and used for outdoor posters along side the actual cover creating an actual bridge with the newly designed magazine. Also, I created other elements of branding, digital flyer invitations for parties, press kits, and minimalist Tee shirts as well.
Logo Design, Brand Identity, iconography, & typography created for various clients from Film, entertainment, music bands, re-branding, graphic patterns, fashion and sleek logos. My logos are based on my love for music & fashion to create something unique, lively and versatile in styles. Experimentation is always the key for achieving the best version for each client.
Created the branding concept, logo, posters and environmental graphics for Harry Belafonte’s Many Rivers to Cross: A Festival of Music, Art & Justice. Thousands gathered at the event, held at the 8,000-acre Bouckaert Horse Ranch just outside Atlanta, through the organization Sankofa.org to enjoy performances by many artists, including Public Enemy, Macklemore, T.I., Estelle, Jussie Smollett, John Legend, Common, Dave Matthews and Carlos Santana.
Project in collaboration with The SOZE Agency.
A quarterly New York publication featuring fashion photographers, popular culture, and art from a wide range of disciplines. Complete re-design of magazine created the core visual language look and feel of the entire magazine. Each issue introduces the main story shoot from the front and the subject also shoot from the back for the back cover. Photographs are almost always full bleed, shifting the focus away from the design sometimes to the actual image.
Each story opened with a type treatment to highlight the different sense of moods and tempos for each story. Worldwide distribution through independent bookstores.
Original photography from Albert Watson, Walter Chin, Dennis Leupold, Arnaldo Anaya-Lucca, Luciana Pampalone, and Greg Sorensen.
One of the world’s most renowned boot creates a new boot with Flex Appeal. This was global campaign which included outdoor print, branding booklet, out of home as well as digital and social media graphics. Art Directed and created to look and tone for the Flex Appeal ad campaign.
Designed at Pereira & O’Dell New York
The annual Hayti Heritage Film Festival 2018 in Durham, North Carolina, is a celebration of cinematic works from and about those of African descent. Formerly known as the Black Diaspora Film Festival, one of the nation’s longest-running Black film festivals in the nation. The fest features an array of classic Black cinema, cutting-edge documentary, and fictional shorts. I got the honor and chance to create a branded logo for the yearly event and create diverse posters, social media banners, and Teeshirts as well.
A versatile collection of work I designed and was fortunate enough to work and meet with some the most iconic amazing artist.
A few of the album covers I designed at V2 Records a business venture by Richard Branson included Artists: RZA, Moby, Jungle Brothers, Toots & the Maytals, Buck 65, Black Crows, White Stripes, Chocolate Genius, Underworld, and many more.
From concept to finish including collaboration with photographers, stylists, and illustrators. I created logos, CD and record sleeves, catalogs, website, promotional materials for domestic and international territories. Many of these designs were seen worldwide.
Sportswear graphics for Footlocker team. I designed print, digital ads, in-store branding, and event graphics.
